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Startup ideas & market opportunities people are asking for

Real complaints from people using products today, scored — and every score links back to the evidence behind it.

Pages tracked
361
With posts this month
123
Rising or new
3
Posts read in 7 days
7.8k

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What people are reacting to this week

Stories from Google's trending searches and the tech press, with the reactions counted

How a complaint becomes an opportunity

  1. 01

    Real people, in their own words

    Reviews, forum threads and questions from people using products today — collected every hour.

  2. 02

    Grouped by what they mean

    Posts that describe the same problem are grouped together, however differently they are worded.

  3. 03

    Counted, with the evidence attached

    Each review is sorted by what it says fails, and every figure is a count of people — linked back to their posts.

  • “ADP Mobile Solutions — Glitchy and slow.”

    App Store

  • “ADP Mobile Solutions — Poor performance..”

    App Store

  • “Most of the time it lags , when i try to scroll up and down it stuck at a particular point”

    App Store

19

different people describe this

19 posts in the group

People in the last 30 days

Lagging and glitchy mobile app experience

10

  • App crashes or fails to load screens16%

    3 people

  • Clocking in or out fails or freezes11%

    2 people

  • App requires constant manual updates to function11%

    2 people

See the evidence

Most active this month

What people are running into right now

Ranked by how many people posted about it in the last 30 days · one page per app

4
Frequent Crashes in Notability App
Notability: AI Notes & Planner
17
people · 30d
5
Frustration with mandatory app usage
Microsoft Authenticator
15
people · 30d
6
Frustration with Basic App Functionality
QuickBooks Workforce
10
people · 30d
7
Negative Reviews of Subscription Packages
Evernote: AI Notes & Notebook
9
people · 30d
8
Mileage tracking app reliability issues
Intuit QuickBooks for Business
8
people · 30d
9
Bonsai models fail to load properly
AI
7
people · 30d
10
Frustration with SAP Concur App Performance
SAP Concur
6
people · 30d
11
Low Pay and Poor Tips for Shipt Drivers
Drive and Shop with Shipt
6
people · 30d
12
Compact Alternative to Pie/Donut Charts
Product Analytics
5
people · 30d

Startup ideas

Problems people want a product for

People looking for a tool or an alternative — not complaints about an app they already use

AppSec

Safer alternatives for secret storage

45

There is a recurring concern regarding the security of secret storage in development tools. Users are actively seeking safer alternatives to manage and protect sensitive information.

19 mentionsSome competition
AI

Semantic Audience Definition for Articles

47

Readers struggle to identify the intended audience for articles, especially when titles are unclear. A feature that semantically defines the audience could improve understanding and engagement with content.

30 mentionsSome competition
AI

Affordable Alternatives to Claude AI Tools

27

Users are seeking more affordable alternatives to Claude AI tools for various applications, including coding and general tasks. They express frustration with high costs and limitations of current tools, and are looking for solutions that offer similar functionality without the financial burden.

30 mentionsLittle competition
Automation

Time-consuming migration from existing tools

24

The shared underlying problem is the time-consuming nature of migrating from simpler tools to more complex AI-driven solutions, which often require extensive configuration. Additionally, while some alternatives offer strong documentation or structured data handling, they typically lack the necessary workflow automation and compliance features.

11 mentionsSome competition
AI

Cross-platform content adaptation challenges

25

The shared underlying problem is the challenge of adapting content across different social media platforms, each with unique engagement rules. Additionally, AI-generated content often requires editing to ensure it aligns with a brand's voice, which can hinder efficiency.

10 mentionsSome competition
AI

Quality AI Alternatives for Character AI

23

Users are expressing frustration with their current AI platforms due to a lack of quality content and features that meet their preferences, such as no ads, free access, and engaging, human-like interactions. Many are seeking alternatives that provide a better overall experience while being mindful of costs.

13 mentionsSome competition

The index, ranked

Reports

Latest reports

Written from this index — every figure counted, every section linked to its evidence

Guides

Learn to find a real opportunity

How to find, analyse and validate a market opportunity from public evidence

01What is a market opportunity?Most definitions of a market opportunity are circular — "a chance to meet a market need". This one is testable: demand you can count, pain you can read, a price someone will pay, and a gap the incumbents have left open.02How to find market opportunitiesYou do not find market opportunities by brainstorming. You find them by reading what people write when they are stuck, and by being disciplined about which of those complaints is a market and which is one person having a bad day.03Market opportunity analysisOpportunity analysis fails in a predictable way: a large number for the market size, a paragraph of adjectives for everything else, and no way for a reader to disagree with any of it. This framework produces the opposite — seven numbers, each traceable to something you can point at.04Startup ideas from real demandEvery list of startup ideas has the same defect: the ideas are detached from the person who has the problem. An idea you read is someone else's guess. An idea you extract from a complaint comes with a name, a date, a link and a first customer.05How to validate a startup ideaThe reason most validation produces false positives is that it asks about the future. "Would you use this?" is a question about a hypothetical, and people are generous about hypotheticals. Everything below asks about the past instead, where the answers are already fixed.06Market gap analysisA market gap is a demand the existing products do not serve. The analysis is not hard; the discipline is. Most reported gaps dissolve on contact with a competitor's pricing page, and the ones that survive are worth more than a quarter of brainstorming.

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